Search Engine Marketing or SEM is a different advertising strategy compared to SEO (Search Engine Optimization). Whereas SEO creates and adopts a more ‘organic’ approach in positioning a website at the first page of a search engine’s result page, SEM helps the business to get more traffic through paid search advertising.
There are many different ways to implement SEM and among the more popular ones are the likes of PayPerClick ads like Google Adwords. This strategy is proactive and works faster than SEO. SEM includes a variety of efforts like landing pages, mobile pages, mobile search marketing and search engine branding as well. It is a good and ideal tool for companies embarking into online branding.
Using SEM, businesses are more in control of where their ads and links will be placed. This internet marketing tool has different aspects to it. Companies can use key phrase related strategies or have their ads controlled by search engines to be placed and dynamically displayed. SEM involves four major categories which are key phrase research and analysis, website saturation and popularity, back end tools and Whois tools.
In general, SEM differs from SEO as the first is a wider discipline which sometimes might include the latter. Where SEO is naturally organic, SEM includes both organic and non-organic search optimisation. It needs to be noted that in advertising, SEM is often referred to exclusively as pay-per-click advertising.
In recent years SEM became one of the fastest growing segments of the advertising industry. With the competition between search engine providers through their products like Google AdWords, Yahoo! Search Marketing and Microsoft adCenter, there are many opportunities for businesses to gain better visibility among its customers. Every search engine has their own methods and system for SEM which comes at different rates.
It is very important for the user to know which one of these engines would best benefit your website and this is where you need to engage an expert. This is where we come in, using our knowledge and experience in favour of your business.